There is lot of factors where your website could improve. I’ll focus on SEO factors in this post. However after implementing SEO strategies when your site will have no SEO issues you can work on promotional strategies and more complicated marketing factors optimization for increasing conversion, leads or sometimes direct revenue.
Here is some of the most important SEO factor to optimize :
1. Customize Error Page: Apparently your site should have a 404 Error Page – this is good in terms of usability. Take the opportunity to provide visitors with a beautiful and helpful 404 Error Page to increase user retention.
2. Declare the Language Used: Your website should have specified the language. Use the META Language Attribute to declare the intended language of your website.
For multilingual websites: Define the language of the content in each page's HTML code.
3. Add and Optimize XML sitemap: Your website must have an XML sitemap – this can be problematic. A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently. HTML sitemap is for users but having a XML sitemap could improve your indexing in search engines.
4. Optimize Mobile Browsing : These are the different aspects that can be optimized for mobile users:
- Mobile CSS
- Meta View-port Tag
- Apple Icon
- Mobile Redirection
- No Flash content
5. URL Structure could be improved according to the standard parameters and could use a custom redirection of unwanted pages to a specific desired page.
6. Having a Blog could give you the most engaged customers. If possible adding a blog would be beneficial. In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits. Starting a blog is a great way to boost your SEO and attract qualified visitors.
7. Internal Linking: Use No-follow to optimize the juice that you want to pass to each link.
8. Profitability factor: This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink. It is just another way to provide a rich user-experience.
9. This site does not take advantage of Micro-formats. A micro-format is a technical semantic markup that can be used to better structure the data submitted to search engines.
10. Website speed has a huge effect on SEO. Speed-up your website so search engines will reward you by sending more visitors. Also, conversion rates are far higher for websites that load faster than their slower competitors.
11. You can improve your website by using nested tables, which can slow down page rendering.
Everyone is rushing towards high traffic and more conversion rate for the website, everybody want high traffic to the website and in the search of high traffic most of the people follow the wrong path and website got penalize. We must take care of some points into our SEO strategy for achieving the best in class results, here are some of these.
Respect customers need and be relevant : It will be very much beneficial in long time, when user satisfy with the service and they got what exactly they were searching for, there is chance to see them again and again and also the chance of ‘words of mouth publicity’. When large numbers of visitors are returning customers then Google will take care of this as the improved relevancy hence chances to be ranked on high will be more.
Be Technically Sound: Make the use of SEO tools and analyze the data to detect what actually you have to fix. For example suppose you have a website that is targeting in different countries and you have three pages in that website for the same product for targeting in US, UK, and India. What if your UK product page is ranking high than Indian in Google India? It happens many time and called Pogo stick problem. This type of problem must be fixed with ‘href Lang’ tag.
Advertise/Promote among right audients: It is very important for the website success that it must be promoted among the right audience. You could find the right audients after sentimental analysis of market. It will not only give you the opportunity to have the most qualified audients for your business but also CPA will be reduced.
Step 1: check – Meta Title, description, image Alt tag, XML sitemap, page load time, keywords in content. (Basic SEO check-up)- Fix the problems (very easy to fix that)
Step 2: Check- Technical model of website- Whether it is using micro-formats, catching methods, mobile view-port tags, proper model of URL according to parameters, or have proper redirection for error pages or error pages are custom designed or not.
Step 3: Prepare for promotion of the website.
Analyze Marketing trends about the service/ product. Analyze what competitors are doing in the proper segment of market. What unique you are offering and how your customers will be satisfied with your product or services. We must have all these answers because when the visitors will see your advertisement anywhere on the web, they must have one question,” why should I click on this rather than any other?”
You can also conduct a test of social media emotional analysis; there are many free tools available for that. Emotional analysis tells us about what is being discuss most on social media
Now ready for promotion.
Step-4: Utilize social media, blogging and Info-graphics for that.
Step-5: when user comes to a website from anywhere he has some expectation about the product and he immediately require some orientation, if you are unable to provide him the right orientation then he will simply hit the back button. Our job is to keep that person hitting the back button and take him into the path of conversion called funnel.
We don’t optimize web pages we optimize the thought sequence. So it is important to analyze the data and improve the user experience. Conversion will automatically happen.
Step-6: Test
Step-7: Refine and improve UX.
